san diego podcasts & webinars
webcasts | podcasts | webinars | vidcasts
Podcasts
A podcast is an internet based audio and video publication or presentation that is broadcast by subscription, or permission marketing, over the web.
What sets apart a podcast from media that is simply downloaded or viewed by streaming delivery is the syndication aspect of the web files. Proprietary software applications such as iTunes® or Winamp are designed to robotically recognize & capture new podcast files when they are published by communicating with a common hub that displays all files related to a specific podcast. In this manner, a company can maintain communcation and regular contact with subscribers, enhancing their influence and marketing relationship with their audience.
The entity or publisher actually providing the broadcast is titled the "podcaster", as they are casting out their message to their subscribers, or audience, to increas their reach & following.
Podcasts, with movie files, are also commonly referred to as "vidcasts" or "vodcasts" to reference video clips delivered as video on demand via handheld device delivery.
If you have an interest in delivering your message to a specific audience via podcasts, or vidcasts, San Diego Web Design Studio can help make it a profitable and advantageous endeavor. Give us a call today at 619.504.0450 .
common uses of podcasts & vidcasts
- a medium for news affiliations to disperse clips & broadcasts via newer technology
- academic organizations often use podcasts to update clinical field staff of important developments
- musicians often offer sample or free versions of their collections
- television producers are often offering vidcast versions of their shows
other forms of podcasting
- autocasting: robotic dissemination of podcasts limited exclusively to text files
- blogcasting: blogging via podcast streaming files
- mediacasting: circulation of media files via syndication or RSS
- mobilecasting: distribution of podcasts to cellphones and pda's
- vodcasting: podcasting via video or movie clips
- narrowcasting: podcasting to a very niche market or on a very specific, narrow topic
Webinars
A webinar is a fairly new term used in reference to a web conference. Also referred to as a webcast, a webinar is typically a demonstration or presentation, often delivered live, that imparted to an receiptive audience of pupils or trainees. Webinars often consist of streaming video and audio, and often incorporate VOIP technologies, or voice over internet protocol.
San Diego Web Design Studio typically uses Skype or Google Video chat to interact with clients and collaborators online, upon request.
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