style | theme | quality | professionalism | workmanship | consistency

• website presentation style is consistently branded across all pages
• design theme is appropriately suited for the nature & purpose of website
• site illustrates professionalism, superior workmanship, and design integrity
• overall website is of high quality and demonstrates "best in class" presence

layout | organization | categories | sections | architecture

• website logo featured at top left corner of each webpage and links to home page
• uniform color coding and styles for hyperlinks, headings, and functions
• logical organization of categories and subcategories for topics and pages
• site's main structure is not dependent on html frames or tables

font styles | capitalization | color | contrast | punctuation

• font implementation & variants are harmonious and compatible
• header font sizes decrease in hierarchic proportion of importance
• bold and strong styling emphasize important words & phrases
• consistent capitalization, hyphenation & punctuation style
• sufficient contrast between font colors and background colors

hover titles | link validation | underlining | link states

• text links within content contain descriptive title tags on mouse hover
• all internal site links open in same browser window
• navigation menus do not directly open external links or downloads
• all internal & external links have been tested and verified
• text links within content denoted by underlining and distinctive coloring
• underlining of words and phrases exclusively limited to hyperlinks
• text link states identified by hover, visited, and active styling
• visited links embedded in content are colored purple
• navigation sections contain groups of 7 or fewer menu items
• longer pages are equipped with "back to top" links or buttons
• a link to an xhtml sitemap or diagram is available from every page

small paragraphs | bulleted lists | descriptive headers | white space

• limit of one concept or idea expressed per paragraph
• descriptive paragraph titles styled consistently
• itemization, bulleted lists & white space break up large data chunks
• content is easy to scan and decipher
• all content is unique and non-duplicitous of other websites
• all site content is current and accurate

spelling | grammar | punctuation | hyphenation | writing style

• spelling, grammar, and punctuation are correct and consistent in style
• consistent use of second or third person writing style
• ideas & concepts expressed using fewest possible words
• initial use of acronyms define abbreviated phrase, term, or name

hyperlinked logo | company address | contact info

• website logo featured at top left corner of each webpage and links to home page
• accurate address and contact info static on each page in text format
• impactful & appropriate use of branding slogans, mottos, and taglines
• color scheme and style congruent with existing branded marketing collateral

alt tag definitions | professional quality | relevant

• descriptive alt tags provided for original images & icons
• hyperlinked images contain title tags describing link location & action type
• complex charts & graphs are described with alt tags or text reference
• all images & photographs are of high grade professional quality
• all images & photographs are proportionate, relevant, and enhancing
• all images download efficiently within recommended speed time frames
• all images used are unrestricted & free of copyright infringement

flash | multimedia | podcasts | webinars | audio

• video, flash & audio files include links for required plug-in downloads
• video files & frames are supplemented by synchronized captions
• flash websites offer html version of site, if applicable
• flash splash page offers a "skip intro" option, if applicable
• videos, music, and multimedia play on demand only
• popup media modules include a "close window" option

internet explorer | mozilla | 1024 x 761 | 1280 x 1024 | fixed vs. liquid

• website renders gracefully in IE, Firefox & targeted demographic browsers
• website is viewable without right-scrolling in 1024 and larger screen size resolutions
• site appears consistent across windows, linux, and mac operating systems
• browser reflects unique & relevant titles for each page of website

download speed | electronic forms | thank you confirmation

• website downloads within 15 seconds on the slowest dial up connection
• electronic inquiry forms resolve successfully and render a thank you page
• quick contact form requires essential user input fields for submission
• form submittal delivery routes to proper email addresses
• electronic submissions are delivered in proper format

w3c web standards compliant | xhtml validation | css accessible

• home page xhtml validates per w3c.org compliance standards
• home page css validates per w3c.org web accessibility standards

doc | pdf | zip | swf | wvm | html alternatives

• proprietary file types include a link to required reader or player plug-in download
• powerpoint & pdf files are also provided in alternative html format
• non html file types are identified by proprietary logo icons such as .doc & adobe

404 custom error page | .htaccess | robots.txt | sitemap.xml

• 404 custom error page implemented to substitute for invalid requests
• .htaccess, 301 or 302 redirects, manage traffic for moved, renamed, or deleted pages
• robots.txt file created to allow and disallow indexing by specified user agents
• creation and upload of xml sitemap to server and google webmaster tools

copyright | trademarks | legal disclaimer | privacy policy | terms of use

• copyright information is accurate and current
• website domain and content do not infringement on trademarks and patents
• legal disclaimer includes proper liability release clauses
• site's privacy policy disclosure is comprehensive and accurate
• terms of use for informational purposes only advisory

final proof | approval to publish | revision request

• client sign off approval AS IS - site release & authorization release to launch
• client requests revisions to unchecked items above
• client requests revisions as detailed in text area below
• client requests revisions to unchecked list items & detailed notes below