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prelaunch quality assurance checklist

web design launch readiness cross checks & authorization processes

FINAL DESIGN READINESS PRELAUNCH PROOF SHEET

Let's get right to the point: Our work is custom, therefore impossible to create a "one size fits all" prelauch checklist.

The items below may or may not apply to your project specifically, and it is likely many additional elements will require proofing and QA assurance prior to launch readiness.

Red is for Readiness...LET'S GO! :)

FIRST IMPRESSIONS

number one: first impressionsSTYLE • QUALITY • PROFESSIONALISM • WORKMANSHIP

visual presentation
  •   presentation style is consistently branded across all pages
  •   design theme is appropriately suited for nature & purpose of site
  •   site illustrates professionalism
  •   site is demonstrative of superior workmanship
  •   site embodies design integrity
  •   overall high quality
  •   client concurs "best in class" presence

number two: textual consistencyTEXTUAL CONSISTENCY • DELIBERATE CONTINUITY

theme & contrast
  •   logo featured at top left corner of each webpage
  •   logo links to home page
  •   uniform color coding and styles
  •   obvious constrast and discernable hyperlinks
  •   consistent headings hierarchically proportionate in size
  •   functions & features are predictable &/or explanatory

number 3: logically categorically organizedLOGICAL ORGANIZATION BY CATEGORIES & SUBCATEGORIES

layout & structure
  •   logical organization | categorization | subtopical menus
  •   table-free | frame free

number 4: color and typography appropriatenessFONTS • CAPITALIZATION • COLOR • CONTRAST • PUNCTUATION

colors & typography
  •   font implementation & variants are harmonious and compatible
  •   header font sizes decrease in hierarchic proportion of importance
  •   bold and strong styling emphasize important words & phrases
  •   consistent capitalization, hyphenation & punctuation style
  •   sufficient contrast between font colors and background colors

number 5: menus, links, and navigation elementsTOOLTIPS • VALIDATION • CONTEXTUAL UNDERLINE • STATES

navigational menus & links
  •   text links within content contain descriptive title tags on mouse hover
  •   navigation menus do not directly open external links or downloads
  •   all internal & external links have been tested and verified
  •   text links within content denoted by underlining and distinctive coloring
  •   text link states identified by hover, visited, and active styling
  •   visited links embedded in content are colored purple
  •   navigation sections contain groups of 7 or fewer menu items
  •   onger pages are equipped with "back to top" links or buttons
  •   a link to an xhtml sitemap or diagram is available from every page

number 6: content formatting and presentationPRESENTATION • WHITE SPACE • DESCRIPTIVE HEADINGS • LISTS

content & formatting

  •   limit of one concept or idea expressed per paragraph
  •   descriptive paragraph titles styled consistently
  •   itemization, bulleted lists & white space break up large data chunks
  •   content is easy to scan and decipher
  •   all content is unique and non-duplicitous of other websites
  •   all site content is current and accurate

number 7: editorial and grammaticalSPELLING • GRAMMAR • WRITING STYLE • VOCABULARY

editorial & grammatical

  •   spelling, grammar, and punctuation are correct and consistent in style
  •   consistent use of second or third person writing style
  •   ideas & concepts expressed using fewest possible words
  •   initial use of acronyms define abbreviated phrase, term, or name

number 8: branding and iconic identity symbolsBRANDING • IDENTITY • ICONIC SYMBOLS • CONTACT INFO

branding & identity

  •   website logo featured at top left corner of each webpage and links to home page
  •   accurate address and contact info static on each page in text format
  •   impactful & appropriate use of branding slogans, mottos, and taglines
  •   color scheme and style congruent with existing branded marketing collateral

number 9: professional images and illustrationsALT TAGS • IMAGE QUALITY • RELEVANT GRAPHICS • PHOTOGRAPHY

graphics & icons

  •   descriptive alt tags provided for original images & icons
  •   hyperlinked images contain title tags describing link location & action type
  •   complex charts & graphs are described with alt tags or text reference
  •   all images & photographs are of high grade professional quality
  •   all images & photographs are proportionate, relevant, and enhancing
  •   all images download efficiently within recommended speed time frames
  •   all images used are unrestricted & free of copyright infringement

number 10: multimediaMEDIA • PODCASTS • VIDEOS • WEBINARS • MP3S

video & audio

  •   video, flash & audio files include links for required plug-in downloads
  •   video files & frames are supplemented by synchronized captions
  •   flash websites offer html version of site, if applicable
  •   flash splash page offers a "skip intro" option, if applicable
  •   videos, music, and multimedia play on demand only
  •   popup media modules include a "close window" option

number 11: browser and screen size compatibilityFIXED WIDTH • LIQUID WIDTH • GECKO • WEBKIT

browsers & screen sizes

  •   website renders gracefully in IE, Firefox & targeted demographic browsers
  •   website is viewable without right-scrolling in 1024 and larger screen size resolutions
  •   site appears consistent across windows, linux, and mac operating systems
  •   browser reflects unique & relevant titles for each page of website

number 12: site speed and performanceSITE SPEED • FUNCTIONALITY • PERFORMANCE

speed & automation

  •   website downloads within 15 seconds on the slowest dial up connection
  •   electronic inquiry forms resolve successfully and render a thank you page
  •   quick contact form requires essential user input fields for submission
  •   form submittal delivery routes to proper email addresses
  •   electronic submissions are delivered in proper format

number 13: web standard validation and accessibilityW3 WEB STANDARD VALIDATION • 508 ACCESSIBLE

validation & accessibility

  •   home page xhtml validates per w3c.org compliance standards
  •   home page css validates per w3c.org web accessibility standards

number 14: html alternative downloadsPDF • ZIP • WAV • TAR • PPT • MPG4

downloads & plug-ins

  •   proprietary file types include a link to required reader or player plug-in download
  •   powerpoint & pdf files are also provided in alternative html format
  •   non html file types are identified by proprietary logo icons such as .doc & adobe

number 15: server side includes404 ERROR PAGES • .HTACCESS • ROBOTS.TXT • SITEMAP.XML • 301 • 302

server side includes

  •   404 custom error page implemented to substitute for invalid requests
  •   .htaccess, 301 or 302 redirects, manage traffic for moved, renamed, or deleted pages
  •   robots.txt file created to allow and disallow indexing by specified user agents
  •   creation and upload of xml sitemap to server and google webmaster tools

number 16:privacy and disclaimersCOPYRIGHTS • TRADEMARKS • PRIVACY • DISCLAIMER • TERMS

legal & privacy
  •   copyright information is accurate and current
  •   website domain and content do not infringement on trademarks and patents
  •   legal disclaimer includes proper liability release clauses
  •   site's privacy policy disclosure is comprehensive and accurate
  •   terms of use for informational purposes only advisory

number 17:final proofing for aporoval and/or revisionsFINAL PROOF • LAUNCH APPROVAL • REVISION REQUESTS

client authorization

  •   client sign off approval AS IS - site release & authorization release to launch
  •   client requests revisions to unchecked items above
  •   client requests revisions as detailed in text area below
  •   client requests revisions to unchecked list items & detailed notes below

CATEGORY LIST FOR PRELAUNCH CROSS-CHECK

categories
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