san diego offpage seo: search engine optimization

off page website optimization | external ranking factors

1. Links!

The quality, weight, ranking, age, and relevancy of the websites and resources pointing to your site in large part determines how your website will rank in the search engines, and is referred to as offpage SEO.

external linking factors

  • anchor text of a link, meaning the description that is underlined
  • the volume of external links pointing to a website
  • the rank or popularity of the site sending the link
  • the relevancy, or on topic, theme in accordance with the subject of site
  • links from same server, C-Block or IP address have less favorable impact
  • domain TLD; links from .edu & .gov websites can be superior
  • words directly surrounding the link, or next to the anchor text
  • whether linking is reciprocal or one way; incoming only
  • links that use the "no follow" do not influence ranking
  • semantic relationship of webpage linking to site
  • age and history of the site linking to webpage
  • google page rank of site offering the link
  • length of incoming link's existence
  • rate in which a website acquires links
  • location, or placement, of link on referring site's webpage

usage factors

  • how many times your website is bookmarked
  • your website's stickiness, or visitor time spent on site
  • number of page views per site visitor
  • number of web clippings globally
  • number of direct entries to site via typing domain in browser
  • number of people searching for exact domain name in queries

The external, or offpage optimization factors itemized above represent a mere sampling of the hundreds, or even thousands of aspects that contribute to a search engine's algorithm and ranking of a website.

Whether you have a current website in need of better placement, or are in the process of creating a new web presence, we can consult with you and help you make the best choices in search engine optimization. Give us a call at 619.504.0450 or eMail San Diego Web Design Studio today!

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