web 3.0


semantics and machine language

san diego web studio best practices san diego websites and microdata terminologoy

Following internet trends and progression of the internet, Web 1.0 [pronounced web one point oh] was about reading and writing. Not much website interactivity was possible, with the exception of form submissions and notorious pop up advertising windows. Online shopping was in its infancy. Tabled webpage construction was considered an advanced form of web design, and CSS style sheets emerged with minimal options. Static, brochure type websites comprised the majority of web properties.


Web 2.0 was about interactive collaboration with the advent of Social Media, Community Hubs, and a lot of conversation. Also, a progression from websites built with tables to 100% CSS based web design using the CSS Box Model for positioning web elements and content on a webpage.

For those of us who were "webmasters" at the time [a term used to describe a skilled web developer, back in that day], you may have noticed the first "shake out", where "web designers" who were not up for the task of learning and applying professional standards of website development, fell out of the industry. It was CSS, or your ass, basically. Websites were much more dynamic, and with PHP, much more functional and utilitarian. The most current "incarnation", phase of web publishing and usage.

Web 2.0 harnesses the power of groups, and connects people to each other to develop information. Wikipedia, Twitter, and Foursquare are great examples of the power of Web 2.0.


Web 3.0, dubbed by many to be the "Semantic Web", involves collection, aggregation, micro-classification, categorization, and association of semantics, or the "word stemming", and integration of the information with artificial intelligence. Teaching the web to think? And to render results and information based on learned parameters.

Web 3.0 means that the internet learns about you and stores that information, using it to better assist you personally the more you use it. Google continues to work to develop their own Web 3.0-type services.Here's an example: if you want to go out to a dinner and a movie, you might have to search for movies in your area, then find a time available (just like you used to do with the newspaper), then search for restaurants that you might like and find a place within your budget. With Web 3.0, you might just have to type in "dinner and a movie" and the search results would come back, sortable and related to your location, so that you can find your information quickly and easily. Google is already implementing some of this in their location-based searches.Web 3.0 is about connecting you to your information, and offers an incredible opportunity for businesses to cater to the customer through the internet.


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