video metadata & captions

movie optimization | audio marketing | flash annotation

Over the past few years, Google has begun integrating video files into their search engine query results. In consideration that search engine queries are based on text and descriptive words, "metadata" is said to be the future of video and audio optimization online.

Many video file types (.rm, .avi, .wmv, .mpg, .mov) support appending metadata directly to the file.

Adding metadata to a video file has a favorable search engine indexing and ranking effect only when the video is hosted, or accessed from, your own website or server.

Once a video is uploaded to a video hosting service such as YouTube, the movie file will be altered by the hosting site's software. In some cases embedded metadata will be lost in the process.

As with traditional websites, developing incoming backlinks, exposure, and promoting the popularity of your video and audio files impactfully affects how your movies will be indexed and ranked in the search engines.

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