san diego professional websites

professional web design | custom web sites & services

difference between a professional website & a generic site?

san diego web design studio sites are:

better looking: If we create it, your website will look much better than your competitors' - San Diego Website Design Studio will make sure of this! you take pride in your business, and it should show...when your website is designed by san diego web studio, your online presence will emanate quality, professionalism, class, and be an inviting site for engaging your prospective new clients (and stealing that coveted market share currently belonging to your competitors!)

The internet allows a maximum initial time window of 2 - 7 seconds for your message & branding to engage a site visitor who has landed on your website, meaning if your site has failed to intrigue or instill confidence, that prospective customer will click away to a competing webpage - yes, looks DO MATTER!

better ranking: If we create and optimize your website for natural search engine performance, it will rank much better than your competitors' domains who have websites of equal age and size - san diego web studio will make sure of this, too!

The internet becomes more competitive and saturated every day...with billions of new web documents added constantly, your targeted market and prospective new clients will shop providers and carefully select their needed services, information, and products based on overall quality and confidence...if your business is the highest ranking site that meets their criteria for stature, proficiency, value, and reliability, you have hit the magic formula...but they need to find you before they can choose you...position DOES MATTER!

better working: If we create it, your website will be more user-friendly, functional, and intuitively interfaced than your competitors' sites - we'll make sure of this also!

San Diego Web Design Studio site creations are engineered, compliant, and validated per w3c web standards, and your website's visual, contextual, categorical, and navigational structure will be specifically engineered to appeal and meet the unique needs of your specific target market audience...whether your prospective new customers' needs are information, product, or service driven, we'll prepare the ideal vehicle and layout for a compelling call to action: sales!

better selling: If we create it, your website will be more of a lean, mean, selling machine than your competitors' sites - we'll do everything we can to assure this, as well...

Given an equal playing field, meaning your website has the same age history and geo-targeted demographic market, your products and services are proportionately value priced, and your investment and maintenance expectations are equivalent to the expenditures afforded by your competitors, it is highly likely your site will convert site visitors to paying customers very satisfactorily - in many cases evoking a pleasant surprise...

holistic approach to your website project

website conversion | persuasive marketing | magnetic site visitor paths

Ask any business owner who relies on the web for new clients and sales:

• What use is a beautiful website if it can't be found?

but even more importantly:

• What use is a high ranking website if it can't compel site visitors to inquire & convert to clients?

achieving your online goals: monetization

Because your website investment should be useful, San Diego Web Design Studio approaches each facet and objective of your site holistically...we address each stage of site visitor interaction and integrate visual presentation with effective search engine positioning and persuasive engineering.

website conversion

What is website conversion? It is converting website traffic and site visitors to paying customer, clients, and buyers of your products and services. It is successfully eliciting your MWR, or "Most Wanted Response" from your website. It is achieving your primary goal or purpose online; persuading your prospective market to your call to action. It is monetizing your website. It is succeeding at what you have set out to do online.

High ranking alone does not constitute conversion. Bluntly stated, if your site ranks high on Google and Yahoo, receives a high volume of traffic, but produces no phone calls, inquiry form submissions, or sales - it is quite factually wasting space and in need of an analytic and statistically based re-engineering and modification.

professional & standard compliant websites

w3c standards | structure | usability | performance

What turns an ordinary website into a properly designed, structured, and web standards compliant professional web presence? What turns a high ranking website into an online money making machine? What turns a site into an effective marketing means that engages site visitors and establishes credibility in your business, services, and products? What will turn a poorly ranking existing website into a top Google, Yahoo and MSN first page listing? Investing in professional web services.

why are our custom websites search engine favorites?

clean hand coding | pure css construction | robot friendly | accessibility | xhtml | more...

Hand Coding

We hand code all of our websites - hand coding allows for superior control of the xhtml tags, scripts, and programming quality while ensuring more thorough scrutinization of all elements and related markup. Hand coding is an elite form of web development used by the most experienced design professionals.

Greatly improved search engine performance is just one significant benefit of hand coding your website, resulting in an edge on your competitors. Hand coded sites are almost always better looking and more attractive to your site visitors as they require more in-depth designer involvement and therefore, produce more intense focus and attention to aesthetic detail. Hand coding eliminates the use of WYSIWYG'S (an acronym for "what you see is what you get" applications). These shortcut applications better known in the web design industry as WYSINWYG'S, or "what you see is NEVER what you get". A common complication inherent in the use of website development software applications is the inherent "extensions", or trash, typically deposited in the site's code which commonly cause irregularities, unsightliness, and unpredictability on the hosting server, as well as hinder efficient search engine crawling and indexing.

Most web designers rely on software applications to construct web sites - this limits their capabilities to the confinements and restrictions of their application, often rendering the "designer" defenseless when the software inevitably acts up or malfunctions. If your designer can't code by hand, neither will they be equipped to repair mechanically produced coding errors and irregularities. San Diego Web Design Studio produces completely custom and flexible designs to meet your specifications and preferences because we are masters at controlling the page, layout, and placement of all site elements and parameters. Where most designers say no to change requests, we ask "anything else?"...

Hand coded sites contain less markup and therefore load faster and are more crawlable by search engine bots due to a higher content to code ratio, meaning your site contains more of what the search engines want; words, content, valuable and unique information, and less of what they don't: code and markup that can be kept offpage in an external file or eliminated altogether by clean hand coding and XHTML mastery. Matt Cutts, a well-known website spam and quality control engineer at Google, recently cited robot and spider crawlability resulting from a strong content to code ratio as one of the most essential onpage search engine performance and optimization factors for affecting favorable ranking and search visibility.

Web Standards Compliant

Beginning in 2006, all of San Diego Website Studio's sites are designed and styled using pure CSS (Cascade Style Sheets). This means we use no outdated and code-heavy table construction to build our sites which produces a very favorable content to text ratio.

We CSS validate the main page of every site we design in accordance with the w3c.org standards for accessibility and proper style sheet standards. W3C is the highest web standards compliance authority in the web design industry.

For starters, search engines such as Google and Yahoo are reputed to favor and give ranking preference to websites that are properly programmed, adhere to the professional standards of the W3C, and are web "accessible". Web Accessibility ensures that your website is legible to disabled and handicapped site visitors, such as blind persons, who use the assistance of an apparatus to surf the web. Website Accessibility, or accommodation of the handicapped population, is also a requirement of any business seeking to subcontract services to the government or public sector.

Another of the numerous advantages of a code compliant CSS website is the vast majority of styling code is kept offpage in an external file, your website will result in a much more favorable code to text ratio which translates into increased search engine robot and crawler readability, more thorough and favorable search engine indexing of your site's content and keyword phrases, and a significant boost to your competitive edge. Another added benefit of keeping the styling code offpage is your pages will be lighter and load much more quickly for notoriously impatient site visitors who will predictably click off to another site rather than wait for a slow-loading, lagging page to resolve.

In addition, we substitute heavy use of graphics for links and headings with CSS styles that simulate images contributing to a lighter page weight and loading speed. These text for image substitutions actually consist of keyword rich, searchable phrases that search engines can read and index, rather than images that contain no performance enhancing words or content. When images are included onpage, we optimize and access enable them with descriptive alt tags for increased search performance.

XHtml Validation

We xhtml validate our web site designs in accordance with W3C XHTML 1.0 compliance standards. When your website is designed by San Diego Web Studio, you'll be assured your online presence meets the highest levels of professionalism, quality, and excellence within the industry. XHTML validation assures we dot our i's and cross our t's, checking each tag and element against errors, broken links, cross browser and cross platform compatibility issues.

When your site is syntactically correct and its XHTML code adheres to the web's strictest specifications, it has the greatest probability of working compatibly and rendering gracefully and predictably with the vast majority of devices, browsers, and operating systems, resulting in greatly improved odds your site will look professional and attractive in a wide array of unique end user computing environments.

Google, Yahoo, and other search engines love properly constructed webpages and documents. Your XHTML compliant site will gain improved search engine visibility and inclusion because search and directory robots will easily understand and index proper coding - this translates into better organic search placement.

Preferable Programming Code

Javascript and DHTML implementation as substitution for non-search engine friendly flash design, navigation, and website elements. We simulate the dynamic and interactive effects produced by Flash technology for improved search ability. Flash technology cannot be read by search engine robots.

Javascript and Dynamic Hypertext Markup Language are universal, open source programming languages as opposed to Flash. By using common website coding instead of Flash, we provide users with interactivity without requiring them to download a flash or shockwave player from the Flash Macromedia website. Flash sites and movies tend to be heavy and slow loading, prompting most prospective site visitors to become annoyed and click away to a competing website.

Javascript and DHTML are fast loading and don't require any special software to operate on an end user's equipment. Programming language vs. multimedia allows improved optimization for keywords and phrases.

Custom Design

San Diego Web Studio provides custom and professional websites designed to client's specifications with unlimited design and coordination steps. Your website is a very personal and impactul impression of your business - it has the capacity to reach a global audience and acts as your organization's window to the world. It should reflect favorably on your company while serving as an endorsement of your products and services. You've worked hard at growing a successful brick and mortar business, let us create online brand continuity and congruency with a polished and professional image.

We confirm you are entirely satisfied and approving of your site's look, feel, and layout prior to progressing into production on any website mockup. When you say "approved", we move into the construction phase and build out the site's actual pages! This in-depth branding approach results in a favorable and consistent marketing message that establishes credibility and an authoritative status over your competitors - the bottom line is increased sales, improved client retention ratios, and a solid foundation on which to further your marketing reach and penetration.

Being completely satisfied with every aspect of your website's construction and design will save you money on unnecessary redesign expenses. We provide you with a modern, longer-lasting web presence that projects the quality and esteem your business deserves.

san diego web studio design & development methods

clean style | excellent workmanship | search engine & user friendly

Our website creations meet the highest specifications for workmanship, creativity, web standards compliance, and technical excellence. We build clean, professional CSS websites designed with the utmost attention to detail, best search engine optimization practices, and target audience appropriateness.

Our sites look great, load quickly, read legibly, navigate easily, and render gracefully in any web browser.

convinced quality matters? contact us for a superior site:

make the call to inquire about a no-regrets website decision today | save money & time

We understand how confusing and overwhelming web design & marketing decisions can be for most individuals - so we keep it simple & communicate openly with our clients in plain English, rather than industry jargon. Call us any day of the week, before or after you retain us, at 619.504.0450. Also, you may eMail us or remit an online form inquiry 24 hours per day. We look forward to working with you!

call us today at 619.504.0450 ...why wait?