From blogs, content management systems, intranets, extranets, microsites, and lead generation pages, purposeful, worthwhile nontraditional uses for websites are as varied as the industries served.

Following is a brief overview of useful, alternative webstie endeavors. Auxiliary websites, or booster sites, are less comprehensive than primary B to B and B to C sites.

Multi-purpose websites often make excellent tools for pilot testing new product rollouts, usability analysis, augmenting existing web marketing channels, and gathering valuable information.

Social Media and collaborative websites allow for attainment of more Marketing Research and Development intelligence data than ever before.

Blogs with commentary features, branded social media properties, extranets, polling, contests, and wikis enable direct communication with consumers, improved gauging of market sentiment toward a brand or product, direct feedback, and customer dialog.

From a marketing perspective, the collection of email opt-in newsletter subscriptions, votes, feedback, and interaction has never offered such rich, actionable detail.

From very small microsites and email collection pages to elaborate content management systems and hubs, 99.9% of all websites have one objective in common: Monetization.

Whether directly, or indirectly, by sale of display advertising space, adsense revenue, or development of affiliate relationships ... the goal is to reach, engage, and penetrate specific demographical markets for profit, or support of cause.