san diego web design process

custom website development steps | project planning

San Diego Web Design Studio applies a professional project management approach to developing your custom website. Adherence to a formal web design process assures an intelligent and strategically engineered final product that meets your needs, budget, and goals.

website project interview questions

who | what | when | where | how | why

San Diego Web Studio seeks to clarify expectations and set realistic goals from the outset. Our web design project planning interview process begins with the following questions for your benefit:

1. WHO will be the decision maker for your website's design and direction?
WHO will be providing content and material for the website?
WHO will be the point of contact between the designer and the client's organization?
WHO will be responsible for maintaining and/or marketing your site post-launch?
WHO is the target market audience? the ideal site visitor & prospective customer?
WHO could use your product or services?
WHO could your website network or affiliate with?
WHO are your competitors and WHAT are they doing or not doing?

2. WHAT does your website intend to accomplish, specifically?
WHAT domain name will you use?
WHAT is your budget for design, writing, marketing, maintenance?
WHAT keywords are your customers using on search engines?
WHAT branding and marketing message should it convey?
WHAT languages will your site visitors speak?
WHAT writing style will best suit your industry? clinical or colloquial?
WHAT color theme will be used?
WHAT font style and size?
WHAT navigation style will you use? open or layered?
WHAT is your "most wanted response" (MWR) from site visitors? sale, call, form, post?
WHAT value and originality will you bring to the internet?
WHAT are your strongest selling points?
WHAT are your product or service features, advantages, and benefits?
WHAT functionality and automation can your site provide?
WHAT innovative opportunities exist online in your industry?
WHAT can you do better, fresher, more effective than competitors?
WHAT expectations do you have?

3. WHEN should your design begin and finish?
WHEN will you begin aggressively marketing your site?
WHEN will your website be updated or enhanced?
WHEN will payments be due?
WHEN will you launch your site?
WHEN will your design coordination steps occur?
WHEN will you be satisfied with the final product?

4. WHERE will you host your website?
WHERE will you register your domain name?
WHERE will your site visitors search for you? google, yahoo?
WHERE do your competitors list their websites?
WHERE are your demographic and geographic regions?
WHERE will will you place contact forms & essential info?
WHERE do your competitors list their websites?

5. HOW should your website look and feel?
HOW many pages and topics should you include?
HOW authoritative should your website be?
HOW aggressively should you compete and market online?
HOW much do your competitors spend on their websites?
HOW much will you spend on pay per click?
HOW much will you spend on organic marketing?
HOW do you prefer to communicate w/designer? phone or email?
HOW do you prefer site visitors contact you? phone or form?

6. WHY invest in your online presence?
WHY choose one designer over another?
WHY will customers choose you over competitors?

website design project management process

client coordination steps | project milestones

Once retained as your design firm, san diego web studio will employ the following measures to ensure the successful production of your custom website:

a. COMPLETE the interview process in the above section and
REVIEW your aesthetic likes, dislikes, color and visual preferences

b. RESEARCH your competition & industry
IDENTIFY your keyword phrases & demographic target market

c. ACQUIRE graphics, logo & proprietary data from client
SCHEDULE delivery date of content from client or copywriter

d. DIAGRAM navigational structure in xhtml
NAME pages & sections according to keywords

e. ORGANIZE categories, subcategories & sections
DEVELOP site layout around navigational structure

f.   INTEGRATE typography, color scheme, and graphics
  DEVELOP and upload rough mockup - design prototype

g.   ADJUST for cross browser compatibility
  ADAPT for various screen size resolutions

CLIENT COORDINATION STEP 1: client feedback & changes on mockup

h. IMPLEMENT changes per coordination step 1
UPLOAD revised mockup to web server

CLIENT COORDINATION STEP 2: mockup feedback & changes, if applic.

i. REPEAT coordination steps 1 & 2 until mockup is approved by client
SIGNOFF of design by client to begin production phase

j.   SUBMITTAL of content by client or copywriter
  PRODUCE planned pages and build website

k.   CUSTOMIZE page title tags per keyword research & topics
  CREATE custom meta description & keyword tags

l. FORMAT content on each page
COMPOSE category headings with keywords

m.   OPTIMIZE content with internal hyperlinked keywords
  PROGRAM forms & interactive features

CLIENT COORDINATION STEP 3: present to client and modify, if applic.

n. COMPLETE quality assurance prelaunch checklist
APPLY final revisions to website

o.   REMITTAL of final payment installment for design
  TEST and launch website on server

p.   POINT domain name & go live
  COMMENCE website marketing & seo plan, if applicable

custom website...custom process

client convenience | client or designer creative directive

We understand every client is different, therefore every project and process we undertake is unique. Our clients are always given the option to participate and direct their website projects as much or as little as they choose. We're flexible...and so is your website's process. No rigid rules or pressure to answer questions that feel awkward. Whether you prefer a casual or formal approach to your project, we'll make sure it's runs smoothly. Give San Diego Web Design Studio a call today at 619.504.0450 or eMail us 24 hours per day ...we'll respond promptly!

call us today at 619.504.0450 ...why delay?