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project planning: who what where why how when

custom web design processof san diego

web design discovery process

website project planning

We're flexible...and so is your website's process. No rigid rules or pressure to answer questions that feel awkward. Whether you prefer a casual or formal approach to your project, we'll make sure it runs smoothly.

We apply a professional project management approach to developing custom websites. Adherence to a formal web design process assures an intelligent and strategically engineered final product that meets your needs, budget, and goals.

Most importantly, html5 finally eliminates the need for various DocType Definitions, and supports dynamic interactivity such as Canvas drawing and Presentation capabilities.

website project interview questions

who | what | when | where | how | why

We seek to clarify web design project expectations and set realistic goals from the outset. Our web design project planning interview process begins with the following questions for your benefit:

who

WHO will be the decision maker for your website's design and direction?

WHO will be providing content and material for the website?

WHO will be point of contact between designer and client's organization?

WHO will be responsible for maintaining and/or marketing your site post-launch?

WHO is the target market audience? the ideal site visitor & prospective customer?

WHO could use your product or services?

WHO could your website network or affiliate with?

WHO are your competitors and WHAT are they doing or not doing?

what

WHAT does your website intend to accomplish, specifically?

WHAT domain name will you use?

WHAT is your budget for design, writing, marketing, maintenance?

WHAT keywords are your customers using on search engines?

WHAT branding and marketing message should it convey?

WHAT languages will your site visitors speak?

WHAT writing style will best suit your industry? clinical or colloquial?

WHAT color theme will be used?

WHAT font style and size?

WHAT navigation style will you use? open or layered?

WHAT is your "most wanted response" from site visitors? sale, call, form, post?

WHAT value and originality will you bring to the internet?

WHAT are your strongest selling points?

WHAT are your product or service features, advantages, and benefits?

WHAT functionality and automation can your site provide?

WHAT innovative opportunities exist online in your industry?

WHAT can you do better, fresher, more effective than competitors?

WHAT expectations do you have?

when

WHEN should your design begin and finish?

WHEN will you begin aggressively marketing your site?

WHEN will your website be updated or enhanced?

WHEN will payments be due?

WHEN will you launch your site?

WHEN will your design coordination steps occur?

WHEN will you be satisfied with the final product?

where

WHERE will you host your website?

WHERE will you register your domain name?

WHERE will your site visitors search for you? google, yahoo?

WHERE do your competitors list their websites?

WHERE are your demographic and geographic regions?

WHERE will will you place contact forms & essential info?

WHERE do your competitors list their websites?

how

HOW should your website look and feel?

HOW many pages and topics should you include?

HOW authoritative should your website be?

HOW aggressively should you compete and market online?

HOW much do your competitors spend on their websites?

HOW much will you spend on pay per click?

HOW much will you spend on organic marketing?

HOW do you prefer to communicate w/designer? phone or email?

HOW do you prefer site visitors contact you? phone or form?

why

WHY invest in your online presence?

WHY choose one designer over another?

WHY will customers choose you over competitors?

how much?

HOW MUCH per webpage and per project flat fee website design prices?

HOW MUCH for hourly design and website services rates?

HOW MUCH money will I save with San Diego Web Design Studio?

got valid code?

We do! And we sure would like to give your site a makeover. Give us a call for improved performance. Put your site on vee-ag-gra with html5 and css 3. Wow! 619.504.0450

html5: our standards...validated per w3c!

custom process...custom design...custom website

client convenience | client or designer creative directive

We understand every client is different, therefore every project and process we undertake is unique. Our clients are always given the option to participate and direct their website projects as much or as little as they choose.

We're flexible...and so is your website's process. No rigid rules or pressure to answer questions that feel awkward. Whether you prefer a casual or formal approach to your project, we'll make sure it runs smoothly.

Give San Diego Web Design Studio a call today at 619.504.0450 or eMail us 24 hours per day. If your message is sent after close of business, we'll respond promptly the next morning!

Valid Html5 per W3C Valid CSS!

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web design project milestones & management process

production steps a to z | client coordination steps 1 - 8

Once retained as your design firm, san diego web studio will employ the following measures to ensure the successful production of your custom website:

production steps a - n
  1. COMPLETE interview process in preceding section

  2. REVIEW aesthetic preferences, colors, layout, visual criteria

  3. RESEARCH your competition & industry

  4. IDENTIFY your keywords & demographic target market

  5. ACQUIRE graphics, logo & proprietary data from client

  6. SCHEDULE delivery date of content from client or copywriter

  7. DIAGRAM navigational structure in xhtml

  8. NAME pages & sections according to keywords

  9. ORGANIZE categories, subcategories & sections

  10. DEVELOP site layout around navigational structure

  11. INTEGRATE typography, color scheme, and graphics

  12. DEVELOP and upload rough mockup - design prototype

  13. ADJUST for cross browser compatibility

  14. ADAPT for various screen size resolutions

client step 1
1.
CLIENT COORDINATION STEP 1:
Client feedback & revisions to mockup
production steps o & p
  1. IMPLEMENT changes per coordination step 1

  2. UPLOAD revised mockup to web server

client steps 2 thru 5
2.
CLIENT COORDINATION STEP 2:
Client feedback & revisions if applicable
3.
CLIENT COORDINATION STEPS 3+:
Repeat Steps 1 & 2 until approved by Client
4.
CLIENT COORDINATION STEP 4:
SIGNOFF design approval by Client to begin production
5.
CLIENT COORDINATION STEP 5:
SUBMITTAL of content by Client or copywriter
production steps q to w
  1. PRODUCE planned pages and build website

  2. CUSTOMIZE page title tags per keyword research & topics

  3. CREATE custom meta description & keyword tags

  4. FORMAT content on each page

  5. COMPOSE category headings with keywords

  6. OPTIMIZE content with internal hyperlinked keywords

  7. PROGRAM forms & interactive features

client step 6
6.
CLIENT COORDINATION STEP 6:
COMPLETE quality assurance prelaunch checklist
production step x
  1. APPLY final revisions to website

client step 7
7.
CLIENT COORDINATION STEP 7:
REMITTAL of final payment installment for design
production steps y & z
  1. TEST and launch website on server

  2. POINT domain name & go live

client step 8
8.
CLIENT COORDINATION STEP 8:
COMMENCE website marketing & seo plan, if applicable

* Please note that onpage seo features such as items lettered R thru V, above, are included in SEO website design projects. Yes, we do actually have clients who neither need nor want Seo features. Please ask if you have any questions needing clarification.

related pages intro just call. relax. we'll take care of your website business related pages intro addendum
big marketing companies reduce clients to little fish in big ponds

hand coded websites by san diego web designer

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211 walnut avenue ♣ san diego, ca 92103 ♣ tel. 619.504.0450

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